To quote from M&S’s website, “discover the Belgian chocolate treat, brand-new fruit Omballs, bubbly Omballs, Omball choccy chums and more”. M&S have enjoyed many successful campaigns over the last few years, most recently with the video above Omballs video. You would think that cynical Gen Z TikTokers wouldn’t take much notice of ads from a traditional retail chain like M&S (Marks and Spencer). The M&S 2022 TikTok Campaign the latest arrivals to the Omballs party – our new Omballs choccy chums, fruit Omballs and bubbly Omballs! Which one are you after? □ This post examines a selection of videos from the UK and abroad that have stood out as the best TikTok ads in 207 Best TikTok Ads of 2022 (and 2023) So Far. Their ads have resonated, attracted high interest levels, and ultimately converted precisely the way the advertisers wanted. And many brands have discovered massive success with their TikTok advertising. We have honed our skills from working with many high-profile clients who have been willing to experiment to reach the right audience. The very best TikTok experts can target your ads with pinpoint accuracy, meaning you won’t have to pay for ads delivered to the “wrong” people. Like everything else on the platform, ads need to entertain their cynical audience, not look like they are hard-selling. In particular, most successful TikTok ads don’t look like ads, although we have found some notable exceptions. Although there are similarities to the Facebook and Instagram ad markets, there are also distinct differences. We recently created a TikTok Paid Ads Guide for Beginners that explains how you can showcase your brand on this vastly popular platform. Globally, TikTok has a potential reach for its ads of 884.9 million users aged 18 and over, 17.9% of all internet users. With over a billion monthly active users, TikTok can’t now be ignored by marketers, particularly those targeting the younger generations. We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 20.
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